“It Happens On PS5” set out to stun the gaming world, spotlighting the most WTF moments that can only be experienced through PS5.

As Lead Producer, I managed the full end-to-end mastering of the gamerange suite. Overseeing all post disciplines, including Edit, Motion, Audio, VO, Track searches + usage negotiation. Whilst also working directly with the full agency creative department.

The master suite for this production included a suite of AVs 30/20/15/10/6” & 3 × 15” Social spots, all of which required every variation imaginable - e.g. UK & US VO/FPS variants, Alt VO line variants, every aspect ratio & a selection of bespoke CTA product cards. Totalling a delivered on 300+ final masters.

This was a brilliant chance to take the lead on a high-profile campaign along with a fantastic team, as listed below. This also fostered valuable learning for future gamerange campaigns. It was the first to be produced end-to-end solely in-house.