Shark Ninja

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Christmas Campaign

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Shark Ninja 〰️ Christmas Campaign 〰️

Social - Post Producer - 2024

The Christmas rush, never truer words said for a Christmas campaign, a 3-week turnaround production that included the full bells and whistles. Shoot, grade, sound design / mix, VO and social online, which, somehow, almost like a miracle, was delivered on schedule and on budget.

For this production, I took the lead on the full post schedule and workflow, whilst working closely with Josh as he produced the 2-day shoot. I decided early on that I’d attend the shoot with our editor Adrian, where Josh and I agreed we could set up camp with the DIT unit to seamlessly start editing master on-site as proxies became available.

By the end of the second day, we had approval for 4/6 offline edits, swiftly followed by approval for the remaining 2. I then kicked off grade & audio in parallel. And when juggling these sessions started to ease, I then engaged design to set our subs + end cards ahead of our final online review.

With many late nights, several taxis, and a few takeaways bribes to keep smiles all round, we delivered the full suite in all aspect ratios with a few hours to spare.

Team

Agency: Adam&EveDDB

Social Creatives: Osob Tusuf & Phoebe Wright

Editor: Adrian Scanlon & James Ireland

Directors: Rob Spary-Smith & Honor Northridge

Shoot Producer: Josh Lipworth

Post Producer: Kim Moessl

Audio: Sounds Like These

Grade: Priory Post

Account Team: Phoebe Swan & Amy Holden