The Agile Content Studio was an offering we pitched to Mars Petcare’s Temptations client. It produced and delivered a monthly suite of social assets to support key calendar moments, respond to cultural moments, and occasionally cover new product releases.

As the lead producer on this, I was tasked with creating a streamlined service to reliably and promptly produce Meta & TikTok assets in static and motion formats. Each month would be a surprise to see what Judith & Sarah had cooked up, which also meant that agility and responsiveness were the key skills required here. Any month could require anything from more conventional post services, such as design, edit, and animation, to small shoots or bespoke UGC content briefed and licensed through the platform Tribe.

With the success of Temptations, we were able to sell this offering into both Greenies & IAMs, two other brands under the Mars umbrella, where I trained and mentored APs on the streamlined workflow to deliver across both.