As part of the award-winning campaign “Where Will Eurostar Take You?”, I oversaw the production of the full DOOH & Social suite, a visually stunning collection of animated artwork that sells the idea of visiting our neighbouring EU countries.

The artwork itself was commissioned by a selection of local artists native to each location, before coming to our designer Karl, who built upon the designs, making them fit for purpose and adding the all-important and new Eurostar brand style.

Once the statistics were approved, I worked closely with the motion team as they got stuck into the 5 artworks. Which, once approved, were adapted into a wide variety of specs in the hundreds, delivering across the full UK & EU media plan.

This mammoth delivery for both OOH and social would be one that, on a daily basis for the next 8 months, I’d find joy in, as these stunning animated artworks were plastered across every underground station and social platform.

Being an illustrator myself, I have to say this project was one of my favourites, as both the creative and brilliant talent were exceptional to work with. Not to mention an opportunity to show up for Adam&EveDDB as this was the first work we created for Eurostar, along with their slick rebrand.