Aimed at every hobbyist imaginable, the Adam&Eve team set out to create a wide range of bespoke branded items, with the slogan “If you’re into it, it’s in the V&A” embedded or printed in some fashion.

My primary involvement in this production was tag teaming in a shoot & post capacity. As there was such a breadth of content to capture, both Tara and I worked, dividing and conquering the many, many, MANY pieces of footage to be captured.

Working around the clock and darting across London with small skeleton crews, we begged, fibbed and sneaked these items into stores, libraries, cinemas, a war re-enactment and more. Whilst also capturing B-roll footage of the creation of most of these items in workshops, factories, printers and more.

This production was an ambitious sprint to meet the submission deadline; however, it was recognised by D&AD, as listed below. Happy days!